Where innovation
meets adventure

SimEx-Iwerks is at the forefront of creating cinematic attractions and providing a diverse portfolio of immersive films for a wide range of family destinations. We work with theme parks, zoos, aquariums, and more worldwide–captivating guests and maximizing revenue. Our new nature-based attractions connect families with the outdoors through engaging, elevated experiences for any destination. Our mission is to deliver innovative, family-friendly attractions that inspire wonder. Whether it’s one of our signature products or a custom-designed concept tailored to your unique needs, our dedicated team is ready to bring your vision to life.

Our story in numbers ↓

40+

30+

innovative teammates

years of expertise

30m+

300+

guests captivated annually

global projects

Navigating guest engagement

How do you consistently innovate to surprise guests while building a thriving, sustainable business?

We know the way to deliver thrilling experiences that keep your guests talking (and your revenue growing).

In the fast-paced world of entertainment venues, we're crafting unforgettable experiences.

We love a challenge. We want to work closely with you to create the best attraction with the right deal points to build long-lasting connections.

spark pure magic

  • Our state-of-the-art theater attractions transport guests into extraordinary worlds. From heart-pounding action to awe-inspiring journeys, we create unforgettable experiences that keep visitors coming back for more.

    • Multi-sensory immersion

    • Flexible content options

    • High-capacity entertainment

  • Power your attraction with our extensive library of over 50 films, distributed to over 321 theaters worldwide. We have featured highly recognizable brands like Ice Age, very successful custom 4D content like The Bear and The Squirrel, and stunning wildlife content with BBC Earth.

    • Variety of film content, including popular global brands

    • Full marketing toolkits and support

    • Multiple format options, and always delivered with closed captioning and descriptive audio

  • Our new nature-based product line will bring families closer to the natural world through elevated outdoor experiences. These attractions are well-suited for a wide range of destinations, anywhere families gather to explore, play, and connect with nature.

    •High-capacity fun

    •Hands-on exploration and active play

    •Sustainable and durable build for longevity

  • From concept to execution, we handle it all. Our turnkey approach ensures a smooth integration of new attractions, minimizing operational challenges while maximizing impact and profitability.

    • End-to-end project management

    • Staff training and support

    • Ongoing performance optimization

    • Marketing support

Some of our great partners

ALL NEW

ALL NEW

From peaks to plains feel the rush in 4D

Discover the wild side of North America— in 4D! Embark on a breathtaking, family-friendly adventure across one of the most majestic regions on Earth with North America 4D Experience. From tornadoes that roar across the prairies, to Arctic air sweeping through the humid, southern swamps— this is a land where pioneering animals thrive. This immersive journey showcases nature’s most impressive creatures in jaw-dropping cinematic detail and thrilling 4D effects.

In winter, lynx prowl the snowy Yukon in search of food, while Florida manatees seek hot springs to escape the freeze. In the creeks of Tennessee, river chub build spectacular underwater pyramids and on the eastern coast, black bears make a splash while trying to avoid a nip or two from feisty crabs. Experience dramatic seasonal shifts, raw natural forces, and the incredible resilience of North America’s iconic wildlife in a pulse-pounding celebration of the wild.

what our partners are saying

"Their products are the best of the best–top notch. I would absolutely recommend. The SimEx-Iwerks team is a first-class organization."

Trevor Hirst, Director of Attractions, Wilderness Resort

Why SimEx-Iwerks?

We've mastered the art of creating fun, thrilling experiences while optimizing revenue potential.

Creating memorable experiences while managing budgets, staff, and objectives is no small feat. We get it–because we've been there.

SimEx-Iwerks started from a passion for creating a cinematic experience by transforming spaces. We’ve perfected the art of immersive experiences that captivate audiences and drive revenue. Our team’s blend of creative vision and operational expertise ensures every attraction we create is not only amazing but also practical and profitable.

From sketch
to success

Envision the extraordinary

We start with a collaborative consultation, understanding your venue's unique challenges and opportunities. Your vision becomes our mission.

Execution to precision

Our expert team collaborates to turn ideas into reality, crafting immersive experiences tailored to your unique spaces or we deliver the attraction in a stand-alone building.

Production to marketing

We provide films to showcase in your theater, but we don’t stop there. Each film comes with creative assets in a marketing toolkit to help promote the attraction and film. We can also provide a full marketing support including on-site and online promotion, custom design elements as well as ticket sales strategy.

Launch and optimize

We ensure a seamless integration and launch. Then we’ll work with you to optimize performance, maximizing both guest satisfaction and your return on investment.

Innovation from experience

What set us apart is our team’s diverse experience, including zoo and aquarium backgrounds. This insider knowledge helps us to tackle the unique challenges they face. Our creative approach transforms pricing models and drives revenue growth!

Our departments collaborate seamlessly—from design and engineering to operations and client partnerships. By merging cutting-edge technology, custom content, strategic pricing, and teamwork, we craft unforgettable experiences.

Innovation in action

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Professional associations

30+ years

what our clients are saying

"[With their products] we saw a significant increase in visitor volume, KPI scores and value for money for our guests. The SimEx team is great, and they are on top of everything. They have a quick response time in both communication and physically coming to site to fix any issues."

John Rigores, Technical Services Manager, Merlin Entertainments

Elevate your venue, amplify your revenue

Struggling to balance entertainment, education, and profitability?

Our expert team crafts custom attractions that captivate guests and drive results. With us, you're not just investing in an attraction–you're investing in your venue's future. Let’s talk about your options.