SimEx-Iwerks, leader in cinematic attractions, announces a refreshed brand identity, marking a new chapter of growth. The rebrand follows the company's transition to being management-owned and is part of an exciting initiative to expand immersive experiences and enhance social engagement in 2025.

Morgan's Wonderland unveils its largest expansion featuring four new attractions including a custom 4D Magic Cinema, delivering inclusive entertainment for guests of all abilities.

Morgan's Wonderland partners with SimEx-Iwerks to launch an Ultra-Accessible motion theater experience, featuring custom-designed inclusive technology for guests of all abilities.

SimEx-Iwerks partners with Red Raion to create FROSTBITE, a groundbreaking CGI flying theater experience bringing dinosaurs to life in Antarctica, launching spring 2023.

SimEx-Iwerks celebrates 30 years of cinematic innovation by unveiling next-generation Immersion Theater technology featuring interactive AR and premium IP experiences at IAAPA 2022.

Experience FlyRide®, Pigeon Forge's new $12M immersive flight simulation attraction. Soar above 22 national landmarks with wind, mist, and motion effects on a 4-story curved screen. Visit Beyond The Lens for this ultimate techno-tainment adventure.

San Antonio Zoo debuts a new Project Selva-themed 4D theater featuring blockbuster content and multi-sensory effects, enhancing wildlife education through immersive entertainment.

Nashville Zoo introduces a state-of-the-art 4D theater featuring Ice Age and Lost World experiences, complete with special effects and multi-sensory technology from SimEx-Iwerks.

Happy Valley Group expands its entertainment offerings across China through strategic partnership with SimEx-Iwerks, bringing advanced 4D cinema technology to multiple theme parks.

SimEx-Iwerks and Red Raion unveil FROSTBITE - DINO ISLAND III, bringing dinosaurs to life in Antarctica through cutting-edge flying theater and 4D technology.

SimEx-Iwerks and Warner Bros. bring Scooby-Doo's latest mystery to life in an immersive 4D experience, launching exclusively at Las Vegas' Adventuredome at Circus Circus.

SimEx-Iwerks and Red Raion join forces to expand flying theater content offerings, bringing new CGI experiences to the growing immersive entertainment market worldwide.

Experience the ocean's most intelligent creature in stunning 4D as SimEx-Iwerks and BBC Earth bring Blue Planet II's octopus encounters to life at Chicago's Shedd Aquarium.

Discover how SimEx-Iwerks' innovative 4D theater technology transforms The Maritime Aquarium at Norwalk's visitor experience with immersive effects and stunning marine content.

Explore the fascinating journey of motion simulation technology, from its 1904 World's Fair origins to SimEx-Iwerks' cutting-edge FlyRide® installations transforming entertainment today.

Experience SimEx-Iwerks' latest FlyRide® innovation at Beyond the Lens! Branson - a groundbreaking 40-seat flying theater featuring immersive effects and stunning aerial views of America.

Discover how SimEx-Iwerks' groundbreaking 60-seat dome screen FlyRide® technology transforms aerial experiences at Wilderness Resort, setting new standards in immersive entertainment.

Experience "Take Flight" - Wisconsin Dells' newest FlyRide attraction at Wilderness Resort. Soar over national parks & landmarks in this immersive aerial adventure. Opens Sept 2!