wilderness resort

Setting the
bar sky high

Working with Wilderness Resort to create the best Flyride® theater in the country.

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overview

The Wilderness Resort was looking to invest in a new attraction that harnesses the power of flight to diversify their range of guest experiences.

The challenge

  • Seeking an attraction to increase guest throughput

  • Interested in a flying theater

  • Introduce a ground-breaking new attraction that complemented the waterpark

strategy

A SimEx-Iwerks solution

Wilderness Resort turned to SimEx-Iwerks for a solution that would soar above expectations–so we did just that. We designed and installed a custom FlyRide® theater with a massive dome screen for an ultra-immersive experience.

The theater featured 3 levels with a capacity for 60 riders at one time. Our approach extended beyond the hardware, encompassing everything from attraction design and manufacturing to film production, licensing, and ongoing support.

Our team worked closely with Wilderness to ensure that every aspect of the flying films met their high-quality standards, paying meticulous attention to picture quality and on-screen movements in the ultra-immersive dome screen format.

Our commitment to collaboration and straightforward communication was key to the project's success. We tailored our approach to meet Wilderness Resort's specific needs, from technical services to film support, demonstrating our flexibility and dedication to client satisfaction.

from our partner

"Mike Frueh is one of the best people in the attractions industry and his support team is phenomenal."

Trevor Hirst, Director of Attractions, Wilderness Resort

the result

Wows
to wins

01

Major revenue generator

The FlyRide® theater became a significant source of additional income.

02

Enhanced guest experience

Provided a unique, state-of-the-art attraction that complements existing offerings.

03

Increased guest throughput

Met and exceeded expectations for visitor capacity and engagement.

04

Long-term partnership

Ongoing collaboration for content production and attraction evolution.

05

Seasonal film adaptation

Customized films like “Rudolph the Red-Nosed Reindeer 4D” to the Wilderness multi-stage flying theater experience.

hear from our team

"The FlyRide theater at Wilderness has become our showcase flying theater. We are proud to take any client or prospect here."

mike fruEh, simex-iwerks senior vice president, licensing and distribution

Struggling to balance entertainment, education, and profitability?

Our expert team crafts custom attractions that captivate guests and drive results. With us, you're not just investing in an attraction–you're investing in your venue's future. Let’s talk about your options.