our products
next-level experiences
Transform your venue with cinematic attractions that captivate, educate, and convert your customers. Learn more about our signature products or let us create a custom attraction for you.
Immersion theater
Transport guests to new worlds in this next generation 4D theater with new technology to fully immerse guests. Our patented seat and special effects execution deliver a deep dive into the on-screen action. This fully customizable attraction creates a seamless journey from entrance to exit. Easy to maintain and operate, this cost-effective attraction offers dynamic entertainment, yearlong promotions, and an anchor attraction for strong ticket packaging.
Attraction includes
Proven performer with impressive results on guest experience and revenue
Patented SI seats and special effects delivery
Atmospheric projection package and vivid audio system
Easy-to-use show control system for multiple show lineups and seasonal titles
Wheelchair positions and transfer seats; closed captioning, descriptive audio, and assisted listening
Customizable features
Transform existing space, or add a stand-alone theater with scalable design (40-200+ seats)
Motion seats including motion platforms for wheelchair users
Attraction design to fit or stand out to best attract your guests
Fully themed and customizable pre-show including all-new custom augmented reality encounters (character or animal)
Ready to get started?
Immersion theaters are available for purchase or partnership arrangements, with optional maintenance and film licensing packages.
Flying theater
Soar to new heights with our flying theater experience. FlyRide® is a unique, market differentiating attraction that allows guests to take flight, all while never leaving the safety of their seats. This SI custom attraction is an electric system designed for low maintenance and maximum uptime. This is a memorable experience from takeoff to landing. Our quick reveal show start places guests right into action. FlyRide adds
value to your overall ticket price or priced separately, demands a higher ticket price than a 4D Theater—generating revenue and fun from your guests.
Attraction includes
Unique experience that make guests soar
Patented SI seats and motion delivery for sense of flightElectric motion system with quick reveal show start for full immersion in the action on screen
Easy-to-use show control system
Laser projection and vivid sound system
Transfer seats for wheelchair users and assisted listening
Customizable features
Transform existing space, or add a standalone theater with scalable design (10-60+ seats)
Fully customizable design from entry to exit
Fully themed and customizable pre-show including interactive photo ops
Available in curved and dome screens, or full LED
Access to flying theater library with annual film license agreement or custom developed show
Ready to get started?
Flying theaters are available for purchase or partnership arrangements, with optional maintenance and film licensing packages.
Accessible theater
In 2023, SI designed the first fully accessible theater with Morgan’s Wonderland, the world’s first and only theme park designed for people of all abilities. This project sparked a passion in us to create a 4D theater that any location can add to offer an inclusive cinematic attraction that delivers nothing short of magic. Designed for everyone, this experience delivers motion and the right mix of visuals and special effects.
Attraction includes
Unique attraction for everyone
Patented SI motion seats with special effects delivery in armrests
Specially designed motion platform for guests in wheelchairs to have the same experience
Shows presented in 2D with audio and special effects
Closed captioning, descriptive audio, and assisted listening systems
Customizable features
Transform existing space, or add a standalone theater with scalable design (20-40+ seats)
Fully themed design and customizable preshow to venue
Present the film Mars Coaster to provide guests with roller coaster-like sensation
Other experiences or custom experiences are available
Ready to get started?
Accessible theaters are available for purchase or partnership arrangements, with optional maintenance and film licensing packages.
hear from our client
“We are excited to add this experience to our Sensory Village. SimEx-Iwerks worked closely with us to provide such unique elements for the type of cinematic experience we want to deliver to our guests. Their addition to the experience ensures Ultra Accessibility and Inclusion.”
Gordon Hartman, Morgan’s Wonderland Creator
Custom attractions
Looking for a unique attraction? Our team of architects, engineers, and designers are ready to turn your vision into reality. We specialize in crafting tailor-made experiences using cutting-edge technologies and immersive storytelling. We have proprietary equipment, motion simulators, patented technologies and designs as well as creative team to develop custom film content.
Our attractions are designed to create unforgettable moments, engaging families and friends through sensory and emotional connections for a truly shared adventure.
get in touchTransforming entertainment worldwide
Your support is our priority
Purchase an attraction with us, and you’ll get our best-in-class customer service support.
From training your staff on attraction operations and maintenance, to helping your team with marketing and ticketing strategies—we tailor our service model to your needs.
contact uswhat our clients are saying
"Our 4D theater is a central piece offering to our guest's purchasing our Total Experience ticket. I feel in a revenue sharing agreement the partnership is key. SimEx-Iwerks always holds up their end of the bargain and works to help our organization succeed, over and above our theater partnership."
todd martinsen, Director of Business Operations, Jacksonville Zoo and Gardens
Have an existing 4D Theater?
License film through SI. You can also get a service and maintenance agreement to ensure a great experience for your guests.
We have a portfolio of high-quality films to choose from and several new titles added every year. That means, options that keep your guests excited for more.