SimEx-Iwerks and Red Raion Announce Cooperation
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Red Raion, the CGI studio specialized in media-based attractions, has expanded its cooperation with SimEx-Iwerks, a world leader in cinematic experiences.
In the last couple of years, there has been an exponential rise in the popularity of Flying Theaters around the world.
Flying Theaters simulate the ultimate feeling of flight, turning the guests’ dream of soaring through the sky into reality. The immense popularity these media-based attractions have gained over time is fed by the constantly advancing technology allowing for both large-scale and small-scale installations.
Operators in this industry have been looking for exciting new content for their Flying Theaters. SimEx-Iwerks’ and Red Raion’s cooperation serves to answer this need.
Both companies have a successful track record with media-based attractions. Among its roster of products, SimEx-Iwerks builds FlyRide®, the high-impact Flying Theater experience, and Red Raion has been developing its own catalog of licensed titles in this format.
The further cooperation between the two companies will provide SimEx-Iwerks with Red Raion’s growing library of fly CGI titles available for licensing, starting with Aladdin – The Bachelor Party and Black Hole – The Multiverse War, the first two licensed titles Red Raion has produced in this format. More new titles are coming soon from the CGI studio specialized in media-based attractions.
“We at Red Raion are extremely proud of this partnership,” asserted Valeria Rizzo, PR and Business Development Director at Red Raion. “SimEx-Iwerks Entertainment has been in this industry for over 30 years, and their attractions have featured IPs of worldwide importance. It’s a forward-looking company that always studies the latest trends to offer the highest value to its clients. The number of licensed fly titles in the market is not as high as with other formats, so they decided to enrich their offer and chose to pair their FlyRide® with Red Raion’s growing catalog of fly movies.”
“SimEx-Iwerks is very pleased to expand our cooperation with Red Raion,” said Howard Brodsky, Director, Licensing and Distribution, at SimEx-Iwerks Entertainment. “The enthusiasm and creativity of their young company shines through in their films, and we are happy to offer our clients the opportunity to experience the thrills and excitement their films have to offer.”