We have traded under the name “SimEx-Iwerks Entertainment” since the merger of SimEx and Iwerks Entertainment in 2002.
SimEx’s origins lie with the creation of Tour of the Universe™, the world’s first major Simulator Attraction, which inspired many motion ride Attractions. In the 1980s both SimEx and Iwerks developed their own separate visions for Motion Ride Attractions.
SimEx developed a series of Attraction products based on innovative, patented motion systems provided by Moog Inc. Their technology systems integrated electromechanical actuators (rather than the traditional hydraulic systems) with solid-state electronic control systems to create a variety
of platforms with various degrees of freedom (DOF) and seat configurations.
Iwerks developed innovative 8/70 projection technologies for Extreme Screen™ Theaters and two-seat motion systems (TurboRide™). In 1998, Iwerks
Co-founder Don Iwerks was awarded the prestigious Gordon E. Sawyer Award from the Academy of Motion Picture Arts & Sciences in recognition of his lifetime of contribution to the science and technology of motion pictures.
In 1996, SimEx launched Virtual Voyages™, a 15-minute Attraction that follows a 3-stage storyline: Introduction (pre-show); Story Development (story theater); and Climax (The Ride). There are over 40 SimEx Virtual Voyages™ Attractions worldwide.
In 2000, Iwerks launched its Iwerks Extreme Screen™ Brand that has since become the leading Brand for 8/70 Screen Theaters.
Also in 2000, the Iwerks 8/70 Linear Loop® projection system was recognized for its industry leading technology with an Academy Award® for Scientific and Technical Achievement.
In 2001, SimEx acquired assets from the RideFilm™ Division of Imax® Corporation.
In January 2002 SimEx merged with Iwerks Entertainment, its largest competitor.
In 2003, SimEx-Iwerks designed the first full-motion 4D seat for Universal Studio’s Shrek 4D Attractions in Hollywood, Orlando and Osaka.
Since 2004 SimEx-Iwerks has been an innovator in digital systems, content creation, 3D projection, 4D special effects,
and in providing its clients with financing options and supportive marketing strategies.
SimEx-Iwerks primary commitments are to continual Attraction Innovation and 24/7 support of our customers.