Our History

We have traded under the name “SimEx-Iwerks Entertainment” since the merger of SimEx and Iwerks Entertainment in 2002.

SimEx’s origins lie with the creation of Tour of the Universe™, the world’s first major Simulator Attraction, which inspired many motion ride Attractions. In the 1980s both SimEx and Iwerks developed their own separate visions for Motion Ride Attractions.

SimEx developed a series of Attraction products based on innovative, patented motion systems provided by Moog Inc. Their technology systems integrated electromechanical actuators (rather than the traditional hydraulic systems) with solid-state electronic control systems to create a variety
of platforms with various degrees of freedom (DOF) and seat configurations.

Iwerks developed innovative 8/70 projection technologies for Extreme Screen™ Theaters and two-seat motion systems (TurboRide™). In 1998, Iwerks
Co-founder Don Iwerks was awarded the prestigious Gordon E. Sawyer Award from the Academy of Motion Picture Arts & Sciences in recognition of his lifetime of contribution to the science and technology of motion pictures.

In 1996, SimEx launched Virtual Voyages™, a 15-minute Attraction that follows a 3-stage storyline: Introduction (pre-show); Story Development (story theater); and Climax (The Ride). There are over 40 SimEx Virtual Voyages™ Attractions worldwide.

In 2000, Iwerks launched its Iwerks Extreme Screen™ Brand that has since become the leading Brand for 8/70 Screen Theaters.

Also in 2000, the Iwerks 8/70 Linear Loop® projection system was recognized for its industry leading technology with an Academy Award® for Scientific and Technical Achievement.

In 2001, SimEx acquired assets from the RideFilm™ Division of Imax® Corporation.

In January 2002 SimEx merged with Iwerks Entertainment, its largest competitor.

In 2003, SimEx-Iwerks designed the first full-motion 4D seat for Universal Studio’s Shrek 4D Attractions in Hollywood, Orlando and Osaka.

Since 2004 SimEx-Iwerks has been an innovator in digital systems, content creation, 3D projection, 4D special effects,
and in providing its clients with financing options and supportive marketing strategies.

SimEx-Iwerks primary commitments are to continual Attraction Innovation and 24/7 support of our customers.

tour of the universe CN tower
tour of the universe CN tower
tour of the universe CN tower

We love hearing from you!

SimEx-Iwerks – Toronto Headquarters
  • 2299 Drew Rd, Unit 17
  • Mississauga, ON L5S 1A3
  • Canada

 

SimEx-Iwerks – USA East
  • 600 Red Brook Boulevard, Suite 440
  • Owings Mills, MD 21117
  • USA

 

SimEx-Iwerks – USA West
  • 25040 Avenue Tibbitts, Suite F
  • Santa Clarita, CA 91355
  • USA

 

SimEx-Iwerks – India

In partnership with Bombay Amusement Ride (P) Limited

  • 601, Elecon Arcade, Marol Naka,
  • Andheri-Kurla Road, Andheri-E
  • Mumbai 400059
  • India

 

SimEx-Iwerks – China
  • Rm 112 1F, Xinze Chuangye, Building 1,
  • No. 200 East Guoding Rd, Yangpu District,
  • Shanghai 200433
  • China